While Fraser Nelson says that Boris is doing the right thing and James Forsyth is pleased with the progress of the Davis campaign, public and media popularity seems to be moving away from David Cameron. To be frank, one full year after Gordon Brown ascended unchallenged to No 10, you’d have thought he’d have more to say to us. At his monthly press conference today, Cameron had little of interest to shout from the rafters, and seemed to be doing an unfortunate impression of a duck, diving behind his podium for water every minute or so.

Janet Daley’s article in the Telegraph today goes so far as to suggest that the Tory turn-around has little to do David Cameron:

So now for the second myth of the past year: that the success of the Cameron Conservatives is attributable to the great modernising project in which they “detoxified the Conservative brand” and “reinvented the party’s image”. (Or is it “reinvented the brand” and “detoxified the image”? Whatever.) Let’s get one historical fact absolutely straight. What transformed the party’s standing and turned the opinion polls on their heads was George Osborne’s announcement at the last party conference that the next Conservative government would cut inheritance tax.

While I’m not so sure that 6 months of sustained growth in popularity can be attributed solely to a single policy statement, Daley’s remarks reflect a growing media narrative. The sustained media interest in Cameron’s Conservatives over the last year seemed to be paying off relatively well, and with that kind of popular momentum, you would think David Cameron now has an unprecedented opportunity to seize the talking ground and give us positive reasons to Go Blue. Alas, we have seen no such thing as yet – and the chinks in the armour are starting to show.

In a direct comparison with David Davis and his ‘principled stand’ on one side, and Boris Johnson with his affirmative action on the other, David Cameron is gradually beginning to look a poor cat in an adage as he struggles to fend off those who wish to ‘stick the knife in’ to Brown.